This is an auspicious moment for Crafted to Last – Minnesota Beer Blossoms. A tentative date for the debut of the film has been set and we are working with a local theater to stage a memorable event in Minneapolis when the public gets the first chance to see what I have been talking about and creating for the last 2 years.

It has been a tremendous honor and pleasure to work with the people in the film, drink their wonderful beers, and be given the opportunity to tell their stories to the world. This project has repeatedly exceeded my expectations in many different ways.

I am humbled every time I watch it and I’ve seen this film at least 100 times in one form or another.

I’ve lived with the people in the film for quite a while. I feel like we are old friends because I’ve spent hours listening to every nuance of the words they spoke on the day I recorded them. I’m quite pleased with the film as it stands. It is everything I envisioned on the road from Madison to Tomah in 2011 and more. The idea behind putting two people from each brewery on screen together was to capture some of the chemistry that underpins the brewery. When this worked, it worked very well. In every case it seemed to loosen everyone up and get them to a place where they could speak spontaneously about the subjects at hand.

I can’t wait to show everyone what we have been cooking up over here. That much should be clear from all the videos I have released over the last 2 years. The really cool part is that very little of what has already been released is included in the final cut of Crafted to Last. Even if you have dedicated yourself to watching every frame of the material we have already released on-line, you will be surprised by what you see and hear in the documentary.

Stay Tuned. Tell your friends. Support the Campaign.